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  • Writer's pictureConnar Stratton

Startup Idea #13: Repurposing old displays into artistic home assistants

Updated: Dec 21, 2022

Idea: Breathing life into secondhand displays. Turning displays from old laptops, tablets, and monitors into new premium smart home assistant displays. Specifically, new smart displays that become an artistic statement piece for your room.


Problem: Only 17.4% of our e-waste is effectively recycled. Although e-waste recycling programmes such as Apple's are getting traction, recycling is not as environmentally friendly as we like to believe. (See our latest post on Apple's recycling efforts). Within the reduce, reuse, and recycle we need more reuse initiatives for electronic devices. Smart displays currently are not artistically designed. Although they are the centre piece for kitchens, or living rooms they lack artistic flair.

Insight: Not yet. This idea is still very early


Validation method: There are some YouTube channels dedicated to reusing old tech (DIY Perks is a personal favourite) where you can see the process, and the results. These can be used to draw up a small product picture catalogue to form the basis for your smart displays. Then create your landing page ad for Google. Target people trying to find smart home displays, and see if you can sell them on premium artistic displays.


Notes: The first problem is that the value proposition is not very clear. Most people get smart displays, because they want to finalise their entry into the Amazon, or Google home ecosystem. They would likely not appreciate refurbished displays being in the centre of their living room that cost almost as much as the device made by Amazon or Google. So the solution would be figuring out if anyone is interested in 'premium, artisanal displays', that could serve as a statement piece in a living room. The cost of refurbishing such a product is quite high. Hence, the artisanal, premium angle.


Why am I doing this? I’m an innovation consultant who helps businesses build new products, and ventures. And I want people to see how easy it is to build, and validate an initial business idea. Hopefully inspiring them to start their own business.


Am I worried that people will take the ideas? I hope they do. These ideas will hopefully make the world a better place. Just remember, “Ideas are cheap. Execution is everything”. What’s most likely is that within a month of testing the idea, the idea would have completely pivoted, but this is a starting point.

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