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  • Writer's pictureConnar Stratton

Startup Idea #18: Home-cook to neighbour platform

Updated: Dec 21, 2022

Idea: A platform that connects home cooks with people in their community who want to eat homemade meals. ie. cloud kitchens.

Problem: Eating out for every meal is expensive, but cooking for a single person is inefficient. Oftentimes busy professionals have to resort to eating unhealthy but affordable food, or paying a high premium for a simple salad. So how can consumers be connected with healthy but affordable food?

Insight: This idea has been around for years in countries such as India and Indonesia. Known as dabbawalas in India, they provide lunch boxes to people at work. There is also definitely an element of local community that you can tap into. Ie. building communities by connecting local home cooks to their neighbours.

Validation method: The most immediate way is to make fliers of home cooking that you're offering for $7/meal and giving said fliers to everyone in your block. Calculate the number of apartments you distributed to, conversion and that should give you some preliminary data. you could even go so far as to approach several HDBs and condos of varying socioeconomic status to see which ones are more responsive. After that, set-up a pilot for three households and get cooking for them.

Notes: The toughest part of this idea is not the demand, but the regulatory side. There are food safety laws in place for a reason, which have prevented the expansion of cloud kitchens in the past. Additionally, this idea would work better in urban areas such as Singapore, rather than suburban areas such as Perth.

ChatGPT had a few other feature ideas that you can add to the idea as it matures. Validate the initial idea first, then you can go validate these features:

  • The platform could also offer tools and resources to help home cooks manage their businesses, such as scheduling and payment tools, as well as a ratings and review system to help customers find the best home cooks in their area.

Why am I doing this? I’m an innovation consultant who helps businesses build new products, and ventures. And I want people to see how easy it is to build, and validate an initial business idea. Hopefully inspiring them to start their own business.

Am I worried that people will take the ideas? I hope they do. These ideas will hopefully make the world a better place. Just remember, “Ideas are cheap. Execution is everything”. What’s most likely is that within a month of testing the idea, the idea would have completely pivoted, but this is a starting point.


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