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  • Writer's pictureConnar Stratton

Startup Idea #19: Bee remote monitoring and care

Updated: Dec 21, 2022

Idea: A beehive remote monitoring, and caring subscription service that aims to reduce bee colony collapse. Using analytics, hyper localised weather forecasting, climate control, and a few other techs to create optimal conditions for bees, reducing the mortality rate from 35% to less than 5%.

Problem: Colony collapse disorder is a global phenomenon where the worker bees in a hive suddenly leave, or die leading to the colony's collapse. Officially recognised since 2007, this has negatively affected agricultural output, and countries such as China, are experiencing a massive pollination shortage. The global rate of bee mortality is currently 35%, and bee management practices have barely evolved over the last 150 years.

Insight: In the Agri-space, every farmer dreams about increasing yield, but this is often a pipe dream. Improving access to bees would definitely improve the yield, and quality of many of our major agricultural products.

Validation method: The best way to validate this business is by trying to make sales directly to the bee farmers. You should be able to scrape their emails or data from Google, or just visit their farms directly. You can segment by hard selling to 2/3, and offering free consulting services to 1/3. The free consulting services would help you generate the insights about the customer and the hard selling would help you validate market demand for the product that you are pitching. A large part of the sell would be education. Many of the farmers may still lack digital exposure, and beekeeping is an industry that has remained relatively unchanged for many years.

Notes: This idea comes directly from an Israeli startup in the year 2020. There is potential to take this to Asia and Australia as well, with the right partners and distribution channels.

Why am I doing this? I’m an innovation consultant who helps businesses build new products, and ventures. And I want people to see how easy it is to build, and validate an initial business idea. Hopefully inspiring them to start their own business.

Am I worried that people will take the ideas? I hope they do. These ideas will hopefully make the world a better place. Just remember, “Ideas are cheap. Execution is everything”. What’s most likely is that within a month of testing the idea, the idea would have completely pivoted, but this is a starting point.


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