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  • Writer's pictureConnar Stratton

Startup Idea #14: Car park charger retrofitting

Updated: Dec 21, 2022

Idea: Apartment car park charger retrofitting. Helping apartment buildings, and multi-storey car parks run EV charging leads for every single parking spot.


Problem: Most automobile companies and countries are trying to get gas cars off the roads over the next 10 years. A lot of attention has gone towards national charging networks, but not enough has gone towards existing car park infrastructure. When you look at shopping malls or apartment buildings less than 2% of parking spots have charging infrastructure.


Insight: Converting existing parking spots into EV-compatible spots will be essential for parking spot longevity and competitiveness.


Validation method: Research existing scaleable charging solutions and choose a few to test with the market. Cold email and cold LinkedIn message the owner of apartment buildings, malls, and Wilson (car park company) to pitch your charging infrastructure solutions. Once you get insights into their preferred charging solutions, then it could be as simple as hiring a few electricians, or could be as complicated as raising capital to develop a new EV fast-charging solution.


Notes: Lobbying with local and state government may be an important part of this business's strategy. If a local government mandates that all apartments or parking spots need to have charging infrastructure there will be a mad-rush to develop the infrastructure. Our biggest challenge is to figure out how to do it in a scaleable way, and decide between fast-charging or standard-charging speeds. The solution could be as simple as working with an electrician to run leads. It could be as complicated as developing an autonomous robot that goes around to cars to charge them, or developing fast charging ports for every single parking spot. A tier system is probably the best approach. Ie. Run leads for apartments, and use the money to invest in fast-charging solutions that can then be sold to malls.


Why am I doing this? I’m an innovation consultant who helps businesses build new products, and ventures. And I want people to see how easy it is to build, and validate an initial business idea. Hopefully inspiring them to start their own business.


Am I worried that people will take the ideas? I hope they do. These ideas will hopefully make the world a better place. Just remember, “Ideas are cheap. Execution is everything”. What’s most likely is that within a month of testing the idea, the idea would have completely pivoted, but this is a starting point.

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