We’re
entrepreneurs,
strategists, and
facilitators
Innovation only matters when it creates real, lasting impact.
Founded by startup founders who’ve scaled ventures and advised Fortune 500s, Int Labs brings together the speed of startups and the discipline of strategic consulting. We help companies across Southeast Asia train future-ready leaders, build transformative products, and execute bold strategies through immersive simulation and innovation programs.
We don’t just bring ideas to the table we build them, with you.
Our
Origin Story
The creation of Int Labs was incidental. Our founder, Ricky Willianto, was regularly consulted by large corporates for his experience in large transformation projects, and in building new startups.
Through these engagements, he saw a pattern where corporates struggle to implement new behaviours and ways of thinking in their organisations. While he initially supported in innovation projects, he quickly got involved in people and strategy transformation projects too.
With the founding team's experience in building, operating and exiting startups, Ricky started Int Labs to bridge the gap between boardroom strategy and on-the-ground capability.
Int Labs now blends practitioner practicality, startup mentality, and immersive transformation techniques to bring impactful programs to our clients. Reach out to our team to learn more about our values and philosophy.
Built by Entrepreneurs,
Trusted by Corporates
Our team brings decades of real-world startup and innovation experience helping some of the region’s most ambitious companies build, learn, and scale.
Past Clients
Ricky Willianto
Managing Partner – Strategy & Innovation
- Operational transformation for a major Asian bank
- Venture building across financial services and
tech sectors - Sales strategy rollout for a regional eCommerce giant
Adi Subiyakto
Partner – Product & Experience Design
- Operational improvement & change strategy at National Australia Bank
- Market expansion & benchmarking via Ravenry’s research consulting
- Venture growth and ecosystem building across Southeast Asia
What Makes
Us Different
The Method Behind
Our Simulations
A little section to round out the professional purpose of this webpage. Who’s the person behind it, really? What do they like—and what are they like? Sections like this can go a little bit longer because it’s nice to learn more about what makes someone tick.
Each simulation is built around your organization’s strategy and real-world challenges. We don’t simulate in a vacuum.
Participants take on executive roles, make decisions, and face real trade-offs all in a dynamic, feedback-driven environment.
With immediate consequences, teams adapt, iterate, and improve just like in real life.
We unpack each round to draw lessons, shift mindsets, and connect insights back to actual roles and behaviors.
Impact We've
Delivered
A regional bank launch a new digital business venture
A telco giant retrain 70+ senior leaders post-COVID
A Southeast Asian ecosystem incubate 60+ startups in the blue economy
Hundreds of professionals rethink their approach to leadership, strategy, and innovation
Beyond the
Simulation Room
While simulation is our flagship, we’re also your partner in:
- Venture Strategy & Product Design Building MVPs and prototypes that are testable, scalable, and strategically aligned.
- Leadership Development Programs Cohort-based journeys with virtual coaching, psychometric assessments, and behavioral follow-through.
- Innovation Mandate & CultureHelping organizations move from innovation theater to innovation execution.
Our
Values
- Integrity Over EverythingWe don’t take on projects unless we believe in the impact we can create.
- Keep Humans in the EquationWhether it’s a product, process, or simulation people are at the center.
- Intuition + DataWe trust experience but test assumptions. Hypotheses meet insights in every project.
- Progress, Not PerfectionDone and delivered beats theoretical and delayed. We move fast, but we move well.
Ready to Build
What Matters?
Share your innovation challenge with us.
We’ll respond within 48 hours with tailored ideas and a case study to spark your next big move.
Schedule a Consultation
Send Us Email
Innovation agency helping teams turn bold ideas into real outcomes through strategy, product, and leadership development.
